Chevrolet Drives Crowd-Sourced Super Bowl Campaign

One could say that branded, Super Bowl-centered, crowd-sourced video contests are so 2010. Feeling otherwise, Chevrolet has tapped Microsoft Advertising and crowd-sourcing agency Mofilm to execute such a campaign. With the help of Mofilm, Chevrolet began by asking independent filmmakers from around the globe to submit their interpretations of its “Everyday Hero” theme. The prize: [...]

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Three Ways To Maximize Holiday Marketing ROI

In the holiday crunch time, a marketer’s efforts can really be likened to something your grandmother probably told you: Waste not, want not. It boils down to making the most of your efforts and budget. Marketers can do that by: Concentrating on the Millennial shopper. Emphasizing family entertainment options. Showcasing DIY options. Concentrate on the [...]

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The Top 5 Deal-Breakers for LinkedIn Cold Contacting

Any salesperson will tell you: cold calling is a fine art. It takes perseverance, confidence and insight to be successful. While this approach can be extremely effective in finding the ideal qualified sales lead, too many B2B marketers fall prey to mistakes that could easily be avoided. Now with the advent of LinkedIn, cold calling [...]

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Is Your Internet Department Focused? – Part 2, Developing a Process

Do I have your attention? Most dealer principals and general managers are unsure if their internet departments are making money – which, of course, is the only reason for an internet department. Why is that? Knowing which process will work within the internet marketing budget and talent running the department is key. Successful internet departments [...]

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Is Your Internet Department Focused? Part 1

The time is now to pay attention to what I am about to ask you. General Managers’, when was the last time you had a report from your Internet Manager? Do they know to report to you? To this day, I am finding that GM’s are still not taking the Internet seriously.In the years that [...]

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Chevrolet Drives Crowd-Sourced Super Bowl Campaign

December 27th, 2011 Michael Barrett

One could say that branded, Super Bowl-centered, crowd-sourced video contests are so 2010. Feeling otherwise, Chevrolet has tapped Microsoft Advertising and crowd-sourcing agency Mofilm to execute such a campaign.

With the help of Mofilm, Chevrolet began by asking independent filmmakers from around the globe to submit their interpretations of its “Everyday Hero” theme. The prize: a chance to have their 30-second ad aired during the telecast of Super Bowl XLVI in February.

To further engage fans, Chevrolet turned to Microsoft Advertising to create a contest hub to house and share the videos, which offers a personalized experience with the ability to localize and share the global films. Read more »

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Three Ways To Maximize Holiday Marketing ROI

November 26th, 2011 Michael Barrett

In the holiday crunch time, a marketer’s efforts can really be likened to something your grandmother probably told you: Waste not, want not.

It boils down to making the most of your efforts and budget. Marketers can do that by:

  1. Concentrating on the Millennial shopper.
  2. Emphasizing family entertainment options.
  3. Showcasing DIY options.

Concentrate on the Millennial Shopper

Adult Millennials, especially Millennial moms, are the leading consumers in a number of key categories, particularly holiday-centric ones like toys and electronics. Furthermore, our research also finds Millennials have allotted bigger budgets than their older cohorts this holiday season (an average of $700 versus $550 for Gen X and $450 for Boomers).  

Additionally, Gen Yers shop a little differently than Baby Boomers and Generation X. Adult Millennials are open to all types of inputs, whether company-controlled messaging or opinions from their personal network, throughout all phases of the buying process—becoming aware, forming an opinion and deciding to purchase. This means last-minute social campaigns will get noticed by Adult Millennials and can indeed motivate them to act. Not only that, Millennials are also more likely to then bolster your marketing efforts by sharing product information or ads with their friends and family. Read more »

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The Top 5 Deal-Breakers for LinkedIn Cold Contacting

August 5th, 2011 Michael Barrett

Any salesperson will tell you: cold calling is a fine art. It takes perseverance, confidence and insight to be successful. While this approach can be extremely effective in finding the ideal qualified sales lead, too many B2B marketers fall prey to mistakes that could easily be avoided.

Now with the advent of LinkedIn, cold calling has a new spin: cold contacting. This is the adding of another person on LinkedIn without actually knowing them personally. The site is set up to give you access to dozens, if not hundreds, of new prospects. But before you begin your B2B social media outreach efforts, make sure you know these top five deal-breakers for LinkedIn cold contacting. Read more »

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